If you have ever dabbled in website creation or looked into making a website for the first time, you might have stumbled across the term SEO or Search Engine Optimization. Many explanations of SEO are vague at best and frustrating at worst, so today I am going to pull back the curtain and show you exactly what SEO is and how it affects the traffic that visits your website!
The basic answer is that SEO is the use of keywords to drive traffic to your website. The internet has been around for a long time and there are all sorts of phrases that people search on a daily basis. Search engines index pages and articles under certain keywords based on how they are used throughout a page. For example, the keyword that I am targeting in this page is what is organic search engine optimization. Chances are good that you may have found this article by searching that exact phrase.
There is another aspect of SEO that stops a lot of people from properly utilizing it. That is that it takes time and consistency to actually see the results of your work. If you have a fairly new website you probably know that you don’t get a lot of traffic to your site in general. That is because search engines like Google, Yahoo and Bing take time to trust you. You are new so their algorithms don’t see you as an authoritative source.
The first couple of months building a website can be frustrating but this is the best time to make sure that you are publishing one to two well written articles a week at minimum. Search engines want to see posts that aren’t filled with grammatical errors and they want to see that you are serious. If Google displayed every new website at the top of the search result it would not make for a good user experience.
Another factor that comes into play is how the reader interacts with your site. Is it easy to navigate? Does your content make sense? Don’t focus so much on stuffing your posts with keywords and links that you forget to write your content for your human readers. These are the people that are going to convert to sales on your pages, clicks on your ads and ultimately a steady flow of traffic.
So how do I streamline my website for SEO?
If you are using WordPress it is quite easy to manage your SEO behind the scenes automatically so that you can focus on your content. First you are going to open the dashboard of your website, then you are going to navigate to the plugins tab on the left bar. It should look like this.
Once you’re there you are going to press the add new button at the top.
Next in the search bar type ‘all in one seo pack’ and it should be the first result, like you see in the image above.
After you’ve downloaded it you will notice that a tab for all in one seo has appeared on the left bar. Click that and scroll to where it says ‘home page settings’. This is where you will add the title of your website and under it a short description that sums up your site. This is what will appear when people see your website on a google search result. As you can see mine is titled ‘The Runaway Blogger – Runaway From Your Job’. I like to have a dash and then a short little blurb in my title so that it is more eye-catching.
For my description I put ‘Pay off your debt, get out of your minimum wage job and do what you were meant to do. The Runaway Blogger is the key to steady growth and consistent cash’. Don’t make it too long or it will now draw as much traffic.
Next scroll to the bottom where it says ‘keyword settings’ and make sure it’s enabled and you’ve checked the boxes that I have checked in the picture below. Everything else you can pretty much leave alone.
That’s all you have to do with all in one seo. Everything else is done automagically in the background so that you can focus on your content and the keywords within.
How do I focus on my content and the keywords within?
This is the easy part. You want to find a keyword tool that will allow you to find relatively low competition keywords, I recommend using Jaaxy. They have by far the easiest to use platform for the most affordable price. You can check out my Jaaxy review here. If you want to check out Jaaxy for yourself you can click this link here.
If you are using Jaaxy you will want to use keywords under 100 QSR when you’re starting out. QSR acts as the competition on that specific keyword and the more competition there it, the harder it will be for you to get ranked in the first page of google. Once your website is established it will be perfectly fine to use higher QSR keywords. As you can see here I’ve found a pretty optimal keyword for this post. It gets almost 3000 searches a month and I can expect to be getting almost 500 visitors from it once this post is indexed in Google. That may not seem like a lot but imagine 20 posts with traffic like that. It all adds up to a lot of total traffic every month. There is also not much competition on this keyword so I am more likely to be ranked higher.
I recommend using your keyword somewhere in your title and again somewhere in your first two or three paragraphs. Everything else you should write conversationally like you are talking to your reader. This will allow your reader to connect with you as they read and you will build a trusted brand with your audience this way.
As I mentioned before, a common hangup for people is that they get stuck trying to stuff their content with keywords and are so focused on driving traffic that they come off like a robot and you can tell that they have an agenda. You want to be casual with your reader. Remember our SEO plugin is doing a lot of work behind the scenes. You will hit a lot of keywords naturally so just focus on giving your readers a valuable experience and everything else will follow.
What if I don’t have a website?
That’s perfectly okay. If you are ready to jump into the world of SEO and make your impact online you can check out my Wealthy Affiliate review here! They will help you set up a website and they go a step further by providing you video trainings that walk you all the way through choosing a niche, and automatically set up wordpress and some amazing plugins like all in one seo pack.
So now you are an expert on SEO and how it impacts the traffic you receive to your website. Remember, follow these steps and be patient. Rome wasn’t built in a day and your online business will take time as well. Maintain consistency and don’t get discouraged.
If there is something I’ve missed or something you’d like me to cover in a future post please drop your suggestion in the comment section below. If you have any other questions or would like to contact me you may do so at Rob@TheRunawayBlogger.com