Blogging is a very liberating medium for writing. It can be a means of income, a way to express your feelings and more. Surprisingly, many people that I’ve talked to over the years believe that blogging is out of reach for them. I’ve come to believe that this is because they simply do not know how to get started. I’ve designed this post to teach you how to format a blog post to hold the interest of your readers and to include keywords so that your post will rank without being obnoxious.
Assuming you’ve already chosen a domain name and created a website you are now ready to start writing. A lot of people make the mistake of spending hours making sure they have the right colors, best design etc. The most important thing for a blog is content. It doesn’t matter how beautiful your website is if you don’t have anything to read. So the first step is to get some posts up.
Creating your first post can feel overwhelming. “How do I format it? How many paragraphs do I write? How many words should it be” were some thoughts that came to my mind when I was writing my very first post. Put that all out of your mind and let’s focus on the title. What is your post going to be about. Assuming you’ve nailed down your niche you will want your post to be something that related to your audience. I look for posts by searching for keywords that have traffic running to them.
Once you have your title your next step is to craft your introduction. An introduction is basically an ice breaker or background into why you’re writing the post in the first place. You’re telling your readers why they should be reading. If you look at my first paragraph I talk about how I have met so many people who don’t think they can write, and that’s my introduction.
Breaking up your content
In high school we are taught to have our paragraphs be a certain length, and to have a certain amount of paragraphs in an essay or paper. You can pretty much throw most of that out the window. Smaller paragraphs are the best thing when it comes to readability because it keeps the reader’s attention. They don’t feel like they are reading a novel.
Headings are another amazing way to sort your content. Headings will tell your reader what they can look forward to in the next body of writing. They have expectations now so they are more likely to read your article to completion. Personally headers also help me write my content in a way that makes sense. When I write a header I know that everything under that header needs to be on that topic and it helps me draw out my thoughts more so that I can be thorough.
The last think you’ll want to include in your post is pictures. If you look at pretty much any post on this website you will see that they all contain some sort of imagery. Images help your brain focus by giving it different mediums and breaking the monotony of all of that text.
Choosing the length of your post
There is a lot of discussion about how long a blog post should be. The best ranking posts on Google, Bing, and Yahoo are generally over 1000 words but that doesn’t mean that you have to write that much every time. Personally, I make it my goal to just focus on the article and then after I’m done I’ll read it through to see if there are any points that I can extrapolate on. If not then I count that as a good article and publish it.
It’s good practice to keep your posts above 600 words. Anything shorter than that is probably too vague to capture any attention. As you write more you will start to notice that your posts will naturally become longer over time as you write more and ideas come to you faster. Keep shooting for that 1000 mark but don’t rush yourself. Having fun writing is more important than how many words you’ve written.
Good post etiquette
If your goal is to eventually have a successful website then it’s good to keep in mind that you are writing your content for others. Addressing your audience will make your content feel more personal. An example of this would be using words like you, your etc. as opposed to them, they and their. When you talk directly to your readers you are building trust and reputation with them and that will build a community over time.
Concluding your post is the final touch that wraps everything up. I like to end my posts by saying that it’s my goal to help my readers and do everything in my power to ensure accuracy in my content so if there is anything that doesn’t make sense or anything that you need help with to drop a comment or shoot me an email at Rob@TheRunawayBlogger.com.
And that’s how to craft your very first post. Don’t worry about being perfect, just make sure that you are writing about something you love. As always if you have anything to add I encourage you to drop a comment below. If you’ve read the whole post and you still aren’t sure if you can do it I urge you to send me an email at Rob@TheRunawayBlogger.com and I will personally help you get started. Writing content that others read and enjoy is an amazing feeling that absolutely everyone can take advantage of and it can lead to some amazing opportunities for you.
Hey there! I'm Rob, owner and blogger in chief of TheRunawayBlogger. I love talking to people about their blogs and I also love helping people make money! I spent a lot of time trying to get out of my 9-5 and I've picked up some tricks, so stick around and feel free to leave a comment.