You’ve spent hours researching, formatting, writing. You’ve checked your grammar. You feel like you’ve practically bled for the post you’ve written. It’s basically perfect and yet days later when you check how many people have read it you’re sitting at 2. The panic sets in. “Did I do everything I can do?”
You’re not alone. Thousands of would-be bloggers and experienced bloggers alike experience this exact thing every single day. But what can you do to fix it? How can you bring in readers? After all, the life of your blog depends on people actually reading what you write.
The good news is that blogging has a formula and there are some things that you can do RIGHT NOW to boost the reach of your posts and keep readers interested the whole way through. So without further ado, here are 5 reasons your blog post isn’t getting views and how to fix them.
1). Your post is too short.
One of the most common reason that a post doesn’t gain traction is that there just isn’t enough content. Gone are the days where pumping out just any old 300-word post will gain you many readers. Search engines like Google have refined their algorithms to connect potential readers with the content that will be the most useful. Every year there is more competition and that brings about the need to stand out. What’s the best way to do that you ask? Longer posts.
There is a myriad of reasons why longer posts are better than shorter ones. The prime reason being that you’re going to naturally have more keywords pertaining to what you are writing about. If you do it right you will use the key phrases in your post multiple times and will rank for long tail keywords that you probably didn’t intend to rank for. The major search engines will also have an easier time understanding what your content is about.
A best practice in writing a blog is to keep your posts above 500 words, but the more the better. Just make sure that you’re writing great quality content. If you’re stuck on post length and aren’t sure how you can improve your length without sacrificing quality check out this post on how to write a 1000 word post that will keep your readers glued to their seats!
2). Your content is boring.
I get it, that’s a bold statement, but if people aren’t coming to your blog or leaving soon after they arrive, it’s something to seriously consider. Believe me, not everything I write is a home run. I’ve shown people a post I was going to publish and gotten negative reviews, it’s just part of the game.
The good news is that having one bad post isn’t going to end your budding writing career. The more you write, the better you will be. Don’t worry about having a perfect post every time, you’ll spend way too much time perfecting and too little time producing content and getting better.
Along with practice make sure that you are writing passionate content. How do you do that? Write about something that you naturally want to walk about. Think of that thing that you talk about all the time, or that you’re good at. This is critical because people notice if you are writing something that you don’t really care about.
3). You’re inconsistent.
This was my biggest struggle when I first got into blogging and still plagues me to this day. It’s really easy to pump out some quality posts when inspiration strikes. But what about the rest of the time?
If your posting is inconsistent you’re in for a bad time. Google looks for consistency when it crawls through your website. It wants to know that raking your content will be worth it for its users, and your potential readers. Posting one solid post once a month, for example, is better than posting 5 posts in a week and then ghosting for 8 months.
Scheduling your posts as well as the time you spend writing is a critical component in a successful blog and writing career overall. Unlike a traditional job, no one is going to reprimand you for not working. The only deadlines are the ones you set. It takes discipline to run a successful blog. It takes even more discipline if your blog isn’t your main source of income. If you have a full-time job and are writing on the side, scheduling is an absolute necessity.
4). You’re not promoting your posts after they’re written.
One common mistake among novice bloggers is thinking that once you post your article you are done with it. Unfortunately, this could not be farther from the truth. There are a TON of things that you should do when you post your article.
The most important thing that you can do is to share your article to your social media. The more places you share your article the better. You can capitalize on the reach of your article by posting on sites such as Facebook, Twitter, Linkedin, Quora and more.
Don’t just post a link to your article. Make sure that you write a captivating statement that makes readers want to read more. This could include a particularly memorable quote, a thought about your post or a call to action.
5). Your post is hard to read.
Have you ever read a textbook? You can almost tell right away if what you are reading is from a textbook because of the daunting wall of small text that isn’t necessarily broken up or formatted for readability.
The best bloggers have thrown out the formatting taught in schools and opted for a short paragraph style that is closer to the text version of how you speak. Don’t get me wrong, grammar is one of the most important things when it comes to blogging, but try to be natural in your paragraphs. Don’t make them too long or it feels like a chore to read.
It’s also a good idea to have multiple subheadings that separate each thought in order to make it clear to your readers exactly what you are trying to get across. This very post will give you a good idea of how to write 1000 or more words and still keep your post organized and readable.
Now that you are armed with some knowledge of what you may be doing wrong I have a challenge for you. It’s great to research when you’re stuck, but the best thing that you can do is to always practice, practice, practice! Writing, after all, is something that you never stop getting better at. So my challenge for you is to use what you’ve learned in this post to write a killer article. If you get stuck, drop a comment below and let me know what you need help with, I’m more than happy to help in any way I can.